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“This is the first multi-brand fashion show ever done on this scale Cheap Adidas NMD kids ,” enthused LuisaViaRoma CEO Andrea Panconesi of CR Runway, the '90s look, consumer-facing extravaganza they are staging in Florence, Italy, during Pitti Uomo in June. It will be the first of a series of annual productions taking place in different cities across the globe.Marking the 90th anniversary of the famous Florentine concept store, it will also be a celebration of all things ’90s. Carine Roitfeld is personally curating 90 looks from the fall ’19 men’s and women’s collections that pay tribute to the decade. “I hope 90 will be my new good luck number which his the reason we decided to do 90 looks," she said.Following a press conference in Paris at Hotel de Crillon to announce the partnership, FN sat down with Roitfeld, Panconesi and Roitfeld’s son Vladimir Restoin-Roitfeld, president and managing director of CR Fashion Book and consultancy arm, CR Studio, to discuss the show and its wider implications./p/Bv4MyzIAQ9y/The multi-brand approach resembles that of a magazine or a concept store. “Fashion shows all over the world are the same, just like mono-brand stores,” said Panconesi, explaining that the partnership was born in November when he met the Roitfelds in New York when LuisaViaRoma was doing a pop-up store at Spring Studios. “We already have good connections with all the brands,” he said, “and they have good connections in terms of styling.”Participating designers include Burberry, Givenchy, Moncler and Prada, some of which will create exclusives for the show, but Roitfeld isn't worried about dealing with so many egos. “I’m a Virgo so I’m quite diplomatic,” she deadpanned. “I know how to deal with egos, I worked for 10 years on Gucci with Tom Ford.”The concept borrows from both that of the Victoria’s Secret shows and the amFAR fashion show, which takes place every year during the Cannes Film Festival, which Roitfeld helps to organize.The performance component is key; it’s social media catnip. The show will close with a performance by Lenny Kravitz and also feature sets from yet-to-be-revealed special guests. “We hope it will engage people even if they don’t think they are interested in fashion,” said Roitfeld.“So many people will put it on their Instagram so it gives huge visibility to everyone involved cheap yeezy kids , and what everyone wants now is visibility,” she said. “Social media is also the reason a show like this will continue to exist online. And let’s say that Florence is a perfect background for the selfie.”The consumer-facing, see-now-buy-now nature of the show — a selection of the looks will be available the next day on LuisaViaRoma with further drops scheduled until the end of the year — is another way to engage the wider population. As is the fact that the 5,000 guests will include 1,600 members of the public, via a lottery on the LuisaViaRoma website. “We want to be change people’s perceptions that fashion is a closed world,” said Panconesi noting that there will also be giant screens throughout the city live-streaming the event.He is keen to disabuse people of the perception that fashion is a closed world. “I hope it will be perceived as an event that is inclusive,” he said.Bigger picture, the show is also a response to the challenges faced by traditional media sources and retail outlets to stay relevant and commercially viable amidst the competition and noise of today’s fashion landscape.“Instead of waiting for people to buy a magazine, you have to come up with new ideas and own them in a different way,” said Roitfeld. “It's just like creating a magazine like CR Fashion Book, but on the runway.”“Its an extension of our brand,” added Restoin-Roitfeld, who spearheaded both CR’s digital and consultancy arms and is currently developing the brand across different platforms. “CR Runway is an extension of our DNA presented in a new way, but it can be related back to the magazine because of its editorial, curated nature.”Likewise for LuisaViaRoma, the show represents an extension of the multi-brand concept store and is a forward-looking way to celebrate its milestone 90th anniversary. "I am totally focussed on the future," said Panconesi.With that in mind, next year will see the launch of a second LuisaViaRoma concept store in Florence. At 20,000 square feet, it will be four times the size of the original, stocking a mix of young designer-focussed fashion and beauty, and there will also be a restaurant."It's dedicated to the new generation, they will be the big designers of the future, so if they don’t have a space to show their product they will die and then fashion will die," he said cheap Yeezy 700 , revealing that there will be a special workshop area for people to meet and share ideas. "People come to work and study in Florence from all over the world," he said, "I want to be part of the social network of the city."However, unlike CR Runway, there will be a social media ban. "Telephones will be forbidden," he said. "You can do your social at home." The all-new LuisaViaRoma is geared to social discourse IRL.Watch highlights from the FNAAs 2018 here. March 28, 2019: New Balance has announced back-to-back collabs. The footwear manufacturer has teamed up with J.Crew on the latest rendition of the New Balance 1400 — originally released in 1994 and revived in 2010. Now the exclusive pack of made-in-the-USA sneakers is returning to J.Crew in two new colorways inspired by the midnight sky, aptly dubbed Navy Steel and Midnight Navy. Both iterations are available at J.Crew for $170 starting April 4.In addition to the J.Crew collab, New Balance is joining forces with Isaac Mizrahi through the New Balance x Isaac Mizrahi Live collection for retail network QVC. The designer — a self-proclaimed longtime patron of the sneaker brand — inked a deal with New Balance through the year for a line that features athleisure favorites such as mesh lace-up sneakers, a pullover hoodie and cropped leggings. The collection retails between $25 and $55, and according to FN's sister publication WWD, online shoppers have the option to make their purchases in six payments. See the line here.March 21, 2019: The union of Opening Ceremony and Birkenstock has produced another fashion-focused collection that is sure to catch the eye, partly because it comes in blazing neon colors. On March 26, the duo will release its third collab series, an update to Birkenstock's Zurich slide sandal. The styles, which will retail for $165, come in three fluorescent-colored versions — green, yellow and pink — featuring a patent birko-flor upper, buckle straps and a leather-lined footbed. Fans can find the sandals at Opening Ceremony stores and on its website.March 21, 2019: Saucony is teaming up with Dunkin’ again on a shoe collaboration — but this time, the sneaker brand is sweetening the deal. Find out more.March 19, 2019: The "Billions" corporate drama is back for its fourth season on Showtime, and Greats is celebrating with a second collab collection for the show. The latest release includes two versions of Greats' Court sneaker, in green (the color of money) and black (the color of main character Bobby "Axe" Axelrod's soul). Made in Italy from premium suede and leather, each pair is finished with gold aglets and comes with a black light to reveal a secret message on the insole. They're priced at $199 and go on sale in limited quantities at 12 p.m. ET on March 20 on the Greats website.March 18 cheap Yeezy 500 , 2019: French lifestyle brand Lacoste is moving into the world of art with the launch of a Keith Haring global collaboration. Find out more.March 14, 2019: Vivobarefoot joined forces with The Aspinall Foundation to raise awareness around endangered animals. The outdoor brand and the conservation organization collaborated on four limited-edition kids’ shoes inspired by some of the world’s most critically endangered species. Made from foam using harvested algae, the Ultra Bloom amphibious shoe ($60) pays tribute to the dolphin and the shark. And the Mini Primus sneaker hybrid ($70) — a fully vegan style constructed from recycled PET and mesh — is inspired by the Siberian tiger and the East African black rhinoceros. Vivobarefoot will donate 5 percent of purchases to help fund Aspinall’s fight to save animals. The shoes are on sale now on at Vivobarefoot.com.March 11, 2019: Jun Takahashi’s latest collaborative collection with his Undercover label and Converse will make wearers want to say, “Warriors, come out to play.” Find out more.March 11, 2019: Camper is taking sneakers into high gear with a new collaboration with Michelin. The Spain-based shoe brand tapped the tire-maker's technical expertise to create the Rolling Michelin Pilot Sport sneaker, which boasts a sole with intense grip to handle wet and dry surfaces. Produced in a limited run with only 500 pairs, the slip-on sneaker comes in Michelin's signature colors and is available for $220 at Camper.com and select retailers in major European cities.March 6, 2019: "Real Housewives of Beverly Hills" star Erika Girardi and her onstage persona Erika Jayne are taking on another title — shoe designer — with a collaboration with Shoe Dazzle. Find out more.March 6, 2019: Bergdorf Goodman unveiled a special collaboration for International Women's Day, partnering with visual artist Leah Tinari to create a new logo for the department store: Bergdorf GoodWoman. The logo has been applied to a set of limited-edition T-shirts, Staud handbags and four sneakers by Greats, which Tinari also hand-painted with empowering designs. "The work for this collaboration as a little love note to NYC and all the gutsy, remarkable women that are holding shit down in this city, making smart, beautiful, creative empowering moves that are inspiring the country and the world," Tinari said in a statement. The Greats sneakers are priced at $600.March 6, 2019: Sea Star Beachwear collaborated with Kenya-based conservation group Ocean Sole to draw attention to flip-flop pollution. Ocean Sole is known for repurposing — or upcycling — flip-flops that wash up on Africa's shores to create unique sculptures. For this project, it crafted a special sole for Sea Star's Beachcomber neoprene espadrille, priced at $96 for women and $68 for kids, with a portion of proceeds going toward Ocean Sole. The shoes are available now on the Sea Star website.