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Amazon has been testing its latest mobile experiment — a move that could potentially lure shoppers away from other sellers on its own platform.According to the The Wall Street Journal Cheap Adidas NMD Womens , a new feature on the Amazon app allows the e-commerce giant to promote its own private-label and lower-priced products through pop-up windows that appear on vendors' pages. Customers then have the ability to either dismiss the notice and continue browsing or click through to the item and make a purchase.While conducting a search for AAA batteries, for instance, the publication found the first product offering to be a sponsored listing of a 24-pack from batteries manufacturer Energizer priced at $12.14. Upon selection, the customer was then greeted by a pop-up window touting a 36-count pack of batteries offered by house brand Amazon Basics, retailing for $8.99."We regularly experiment with new shopping experiences for customers, and this was a small test," an Amazon spokesperson confirmed in a statement sent to FN. "The similar, lower-priced product options shown to customers featured relevant items from a range of brands on our website and were displayed when a customer clicked on any type of listing."Advertisements on search results and product pages already appear throughout the Seattle-based company's website. However, Amazon's latest move comes shortly after a study by e-commerce research firm Marketplace Pulse revealed that customers aren't more inclined to purchase its private-label products, despite their higher placement in search results. (The retailer boasts more than 100 in-house brands, including home, travel and outdoor accessories.)Amazon's experiment reportedly ended more than a week ago and did not appear on every user's device.The company's branded goods also made headlines just over a week ago when Sen. Elizabeth Warren proposed banning major companies Cheap Adidas Ultraboost kids , including Amazon, from participating in their own marketplaces. "This can create a conflict of interest that undermines competition," she wrote in a Medium post.Want more?What Really Happened With the Amazon Vendor PurgeHow Amazon Is Rethinking Its Brick-and-Mortar StrategyThe FTC Is Cracking Down on Fake Amazon Reviews — Here's What That Could Mean for Shoe Brands There's no question that there were some crazy, over-the-top shoes on the runway at Paris Fashion Week for fall '19. Balmain introduced an assortment of spiky styles that could take an eye out, while over at Mugler, the sculptural thigh-high boots made us do a double take.Olivier Rousteing's Balmain show saw models stomping down the catwalk in shoes embellished with spikes, from strappy sandals and pumps to pointy ankle boots. The celebrated French designer told FN backstage that he felt "the shoes were the most important thing."Rousteing styled the spiked models with pastels as well as leather looks like the jacket and pants Jourdan Dunn is modeling above.Meanwhile, Mugler debuted patent leather thigh-high boots extending way past the knees for this upcoming fall season. Shiny square-toed boots coming in bright blue, burgundy and dark green were paired with flouncy skirts and dresses.Creative director Casey Cadwallader also introduced caged ankle booties featuring a crescent moon-shaped cutout and square-shaped toes.Flip through the gallery to check out more of the craziest shoes from Paris Fashion Week fall '19.Want more?Jaden Smith Continues Non-Gender Binary Dressing in Women’s Shoes After Paris FashionWeek13 Successful Shoe Designers & Female Entrepreneurs Give Advice on FindingSuccessEmma Stone, Jaden Smith and More Sit Front Row at Louis Vuitton’s Fall ’19 Show